Africa Desk
Opportunities for small and medium-sized businesses in Africa
Whereas in the past, mainly multinationals such as Heineken and Unilever would expand into Africa, there are certainly opportunities for small and medium-sized businesses in Africa now, particularly in terms of exporting to Africa.
Research shows that the risks of expanding into Africa are smaller than in other growth markets which we as Europeans are more familiar with such as Brazil, Russia, India and China (the BRIC countries). This study looked at administrative (bureaucratic), cultural (language) and economic (level of development) barriers between the Netherlands and Africa.